Media Guide and Partnerships
The Wake Edit is a premium PWC-lifestyle publication led by Vogue-level editorial talent. We offer advertisers something rare: cultural authority, a highly focused niche audience, premium content creation, and category leadership at the intersection of watersports, fashion, and adventure. Brands partner with us not for scale today, but for strategic alignment, storytelling, and early access to a new cultural lane that no one else is building.
What began from Editor-in-Chief Gaby Keiderling’s passion for jet skiing has evolved into a place where people can gather to share their love of being out on the water.
- Published in Vogue, Esquire, Harper’s Bazaar, WWD, Robb Report.
- Brown University graduate.
- 6+ years in celebrity and luxury PR, with deep connections in lifestyle and fashion.
- Known for blending journalistic rigor with engaging, stylish storytelling.
Editorial Authority That Elevates Brands
The Wake Edit is led by Editor-in-Chief Gaby Keiderling, whose bylines appear in Vogue, Esquire, Harpers Bazaar, WWD, Robb Report, and more. Her background brings immediate credibility and taste, giving partners access to storytelling trusted by style leaders and cultural decision makers.
A Category No One Else Owns
We occupy a distinctive space where personal watercraft culture meets fashion and modern lifestyle. It is a category with growing cultural momentum but very few established voices which allows brands to align early with the publication defining this niche.
Premium Storytelling and Visual Craft
Our editorial approach is anchored in world class writing, original concepts, and a polished visual identity. Partners receive features, interviews, and lifestyle driven content crafted to the standards of luxury media which elevates brand perception across any channel.
Collaborative Content and Licensing Opportunities
We work directly with partners to shape stories, co develop editorial concepts, and provide premium assets that live far beyond our site. Advertisers can license written content, imagery, and interviews for use across their own platforms which extends long term value from every collaboration.
Partnership Packages ($)
Sponsored Editorial Features
500 to 2500
Branded Storytelling and Photo Packages
1500 to 5000
Content Licensing
250 to 750 per asset
Collaborative Editorial Concepts
750 to 3000
Integrated Campaign Packages
3500 to 8500
Sponsored Social Posts
50 to 150 per post
Founding Partner Programs
2500 to 10000 per quarter