The Swimsuit Brand Drops A Performance Line
By Kate Flemma
For Paula Hermanny, the ocean has always been more than the muse for her brand, it is a way of life. Growing up in Brazil and now living along California’s coast, the designer and founder of the eponymous ViX Paula Hermanny has always drawn her creative energy from the water that surrounds her, which is evident in the launch of her limited edition water-sports capsule. This new launch is a sleek, performance-driven collection, merging surf functionality with eco-friendly fibers and ViX’s signature aesthetic, ensuring that wearers feel good in every aspect.
This capsule is a contemporary reflection of life on the water: effortless, strong, and beautiful. Hermanny’s deeply-rooted relationship with coast-to-coast waters became the foundation for the collection’s design. “Surfing has always been part of my life; it’s where I feel most connected to nature and free,” Hermanny tells The Wake Edit. The freedom that Hermanny feels near the water is reflected in her pieces, blending movement and style through the elegant silhouettes, and the quiet confidence that her launch conveys.
Designed in a classic black and white palette, the capsule reflects ViX’s signature timeless and sophisticated designs. Each style instantly feels like a classic, from rashguards to sleek one-pieces, each item is authentically made for surfing in style. “The designs incorporate performance details like neoprene trims and UV protection,” Hermanny explains to us, “but they also carry the refined femininity that defines ViX.” In every detail, this new collection captures what ViX stands for: style and sophistication, all shaped by the sea.
Shop The Capsule
